I want to begin by saying thank you—to my father, to our advertisers, and to every reader who has trusted this magazine over the years. Hill Country Visitor has always been about people, place, and connection, and that foundation is not changing. My role moving forward is to honor what has been built while continuing to strengthen how we serve our community through thoughtful content, reliable partnerships, and steady growth.
I am grateful for the opportunity to carry this work forward and excited for what lies ahead, always with the same heart for the Texas Hill Country.
By Matthew Lee Willis · From the January 2026 issue.